If
you have a web-based business or if a significant portion of your business is
done on the web through your website, then the best advertising and marketing
is done by submitting to a search engine. No amount of press release, newspaper
or radio ad, banner ad, spam email or newsletter will achieve the same results,
although, maybe effective in a small proportion.
Beware
of companies that promise automatic submission of your website to hundreds of
search engines which are but only false promises. The best way to submit your
website for search engine ranking and inclusion is to do it yourself or to hire
an expert to do it manually, by contacting the search engine companies and
directories.
Before
you begin to submit your website to search engines ensure your websites are
thoroughly designed to the professional quality using the right key words, good
graphics and pictures and the relevant content. Don’t submit websites that are
incomplete. While submitting to a search engine, make sure to provide
information about your website, keywords and any other information that may be
pertinent, including the name and contact information of your business.
Mere
submission to search engine companies does not guarantee that your site would
be immediately listed and the ranking will be high. Because there are thousands
of new websites coming up every day and it may take quite sometime before they
take up your site for review by human editors. One important factor to remember
while submitting site is to include a site map of your website which makes the
crawling easy for the web robots. Search engines like ‘http://www.google.com’
hardly considers submissions without sitemaps.
There
are many online companies that accept search engine submission services. You
can choose to do it yourself with a software package and service like this one:
Or
if you want professional help try the following sites:
Don’t use the automatic submission services.
Here is a list of the most popular Search Engines and directory
companies:
Search
Engines
Go.com/InfoSeek
AltaVista
Google,
HotBot
Excite/Webcrawler
Directories
AOL
Search Inktomi
Lycos
Open Directory
MSN,
Yahoo!
LookSmart
Snap
Apart from the above there are thousands of search engines and
directory companies, where you can submit your website to as many companies as
possible. The following links gives info on other search engines and directories:
http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm
http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm
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