Internet and online business includes a variety of companies from design blog out, write a blog, online marketing, SEO work by training sites social networking sites, consulting firms such as marketing, financial support and advice online, on digital information projects such as questionnaires (FAQ) in online stores. Here I would like to make an online marketing conference and some aspects of it. Marketing, e-commerce and Internet marketing is a relatively new aspect, and expanding the strategic implementation of fundamental importance.
In fact, in many organizations, it may be a functional aspect of the strategy and secure business model considered. E-business is the automation of business processes of all kinds by electronic means, in relation to freedmen over Internet technology. This may be limited to an e-mail or can be expanded with full functionality or an electronic market on a website. Online marketing differs from ordinary activities and offers six categories of generic advantages: cost reduction, increasing capacity, improving communication, control has been improved, improved customer service and competitive advantage can be produced by the reaction competitor.
Online marketing and e-business still confused with e-commerce. Any transaction with an electronic process Internet technologies is e-commerce, while the other spectrum, when the financial in the electronic process involved transactions with Internet technologies is e-commerce.
Now the e-marketing basic requirements describe some: The owner of a website is the first need, you need to positive and respectful of other sites to develop links. Email on the site for presence, build profiles of impressive products or services search engine. The data storage to customers' needs Map FAQ`s, autoresponders, built on recall places and registration of consultation is essential. In addition to the marketing mix, it is reinforced by online marketing in many ways.
Driven by competitive pressures, companies are using online marketing for a variety of goals: increase revenue by optimizing customer and partner management. Reduce costs; Improving the efficiency and effectiveness of the channel to gain visibility and control and automate transactions with customers. Moreover, the interactivity of the drive mechanism and the thrust model is improved. Intelligence and individualization (CRM, personalization) are improved. Integration developed a greater ability to meet customer needs. Location independence is exercised global communication and accessibility to world markets without the sales force. The technique has the ability to transform the enterprise. So complement business strategies and e-business and support each influencing the other.
No comments