In January 2012, the Company announced its relationship with Emery Financial, a division of W.J. Bradley. Together, W.J. Bradley and Emery Financial would have assumed a No. 11 position on the Top 100 Mortgage Companies in America list for 2011, ... WJ Bradley Mortgage Capital, LLC and Emery Financial Recognize Top Producers
This would include individuals who have been in their home for approximately two to four years. These lists, like any other, need to be mined and cleaned, taking care to not over-advertise to those individuals on the list or they will become dead leads. However, there is a "sweet spot" where the individuals have heard of, or read the advertisements enough that when they are ready to finance or refinance a mortgage, they think of that mortgage company first. That is the goal of the advertising campaign.
With a large variety of the types of mortgages available, mailing lists can be segmented in a variety of ways, making them even more complicated than other lists.
Excellent ones will have been cleansed and be current on the individuals who have fallen within the category of those looking for a mortgage, looking to refinance, just moving into the area, even having received a new job and relocated to the area. These will be the most valuable ones with the conversions being higher than other mailing lists. Mortgage mailing lists will be used by mortgage companies, banks, and other financial institutions in finding their optimal customers, at just the right time, so the offer will hit the nerve with the customer. If you find your marketing communications failing to hit their mark, there are many options on how to better filter these communications.
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